Hi, I'm Deepika
/DEE · pi · kah/
I started my product career in 2014 at a Boston nutrition startup, then spent six years at a software development agency working with diverse clients from Google and pharmaceutical giants like Sanofi and Takeda, to public transit systems like the MBTA.
In 2023, I transitioned from a traditional PM role to explore what it really means to build products end-to-end. I wanted to push beyond the PM boundaries and dive deep into design and no-code development.
Since then I have designed and developed the following:
Untangle: A small design studio I co-founded with my partner, Sébastien Primout, focused on helping teams build smarter digital experiences through thoughtful design.
App Elevate: A UX knowledge hub and audit platform that helps teams build better products. Launching MVP in Q4 of 2025.
Tribe: A mobile app that helps first-time expats forge meaningful friendships through shared experiences, while providing contextual guidance for navigating new environments. Concept validation in progress.
As I continue working on these projects, I'm also open to a role in product management, UX design, user research, or perhaps a non-traditional role with companies that value leaders who have hands-on experience in all these areas.
iOS
Android
Web
Wireframing
Prototyping
Research
Usability testing
UI/UX
Product Definition
Design Sprints
Information Architecture
Dev & Design Collaboration
Team Management
Client Management
Scrum
Agile
Low-Code Development
Untangle is a design studio I founded to help teams build smarter digital products. I led the creation of the brand and website, and shaped our core services around product strategy, UX research, design, no-code development, and app audits. Our focus is on clarity—untangling complexity to deliver meaningful user experiences.
App Elevate
Strategy, UX Design, Development (2024 - Present)
Building App Elevate after spending 18 months with Google's UK team developing a UX audit framework for Android apps. Recognized that while large companies like Google had resources for comprehensive UX evaluation, most product teams and startups lack tools and knowledge to build exceptional user experiences. Creating a dual-platform solution: a public knowledge hub teaching UX best practices and an audit platform for teams wanting expert evaluation. Currently developing the MVP and building the foundational content library.
Tribe
Strategy, UX Design (2025 - 2025)
Designed a friendship-building app for newcomers in Biarritz, tackling the research question: how might we help people form meaningful connections in a new city? Creating interest-based matching algorithms and community features, with ongoing usability testing revealing key insights about user behavior and connection preferences. Planning to build MVP following test results.
Rightpoint
Product Management & User Research (2017 - 2023)
Led product teams across diverse web and mobile projects within a fast-paced Boston consulting firm, working with Fortune 500 clients including Google, Takeda, Sanofi, MBTA, GE, and others. Developed Google's Winning App Accelerator Program, conducting UX audits for 100+ major clients like H&M, Nike, and IKEA to optimize their Play Store experiences. Pioneered accessibility solutions for MBTA using BLE beacon technology, reducing navigation gaps for visually impaired users from 10 feet to precise positioning. Created Rightpoint's mobile app audit service offering and established internal processes that improved team efficiency and secured additional medtech contracts. Promoted to Associate Director, leading healthcare product development including Takeda's TTP&Me app for rare disease patients.
Nutrisavings
Product Management & User Research (2014 - 2017)
Led end-to-end product development for Nutrisavings' employee wellness platform across web, iOS, and Android, promoting healthy eating through USDA-based food scoring, grocery tracking, and cash-back rewards. Collaborated with nutritionists to develop the core food scoring algorithm that became the platform's foundation. Executed strategic partnerships with major retailers (Hannaford, Market Basket) and prominent employers (Vitality) to drive user adoption and create seamless integration experiences. Managed the complete product lifecycle from user research and feature definition through launch and iteration, establishing product processes that supported the company's growth in the competitive wellness benefits market.
Servicepilot
Product Management & Marketing (2013 - 2014)
Led product testing initiatives and created website and marketing content for Servicepilot's platform. Conducted user research to validate product features and improve user experience, while developing marketing materials that effectively communicated the product's value proposition to target audiences.
Economics Center
Marketing (2013 - 2013)
Conducted interviews and wrote press releases to support the organization's communication strategy. Organized and executed community events that increased local engagement and awareness of economic education initiatives.
University of Cincinnati
Cincinnati, United States (2008 - 2013)
B.A. in International Relations, B.A. in Political Science, Minor in Asian Studies
Autonomous University of Barcelona
Barcelona, Spain (2011 - 2012)
Independent year abroad, coursework toward B.A.
Christ University
Bangalore, India (2010 - 2011)
Independent semester abroad, coursework toward B.A.
Best Use of Mobile for Accessibility & Inclusion
Mobile World Congress (2019)
The Access MBTA mobile app was nominated as a finalist for Social Good in the Best Use of Mobile for Accessibility & Inclusion category
Graduated with Honors
University of Cincinnati (2013)
Graduated with honors in Political Science
Benjamin A. Gilman International Scholarship
2011
Awarded the Benjamin A. Gilman International Scholarship to support study abroad, demonstrating academic merit and commitment to global engagement
Seniors to Sophomores Scholarship
2008
Among 10 students selected from the Cincinnati Public School District to participate the S2S program, a highly selective program allowing students to earn a year worth of high school and college credit simultaneously, while entering University a year early.
English
(Native)
Hindi
(Native)
Punjabi
(Native)
French
(Intermediate)
Framer
Low Code Platform
Miro
Slack
Communication Hub
Jira
Project Manager
Confluence
Knowledge Base
Office
Productivity Suite
Workspace
Cloud Productivity
Gemini
AI Assistant