After relocating to Biarritz, I faced the dual challenge of building a social circle while navigating a language barrier. Existing tools such as Bumble BFF, Facebook, and/or Meetup, all had shortcomings, making it difficult to cultivate meaningful friendships. The idea of Tribe came to me as a way to overcome this challenge.

Bumble BFF's dating app mechanics created awkward interactions, Facebook groups lacked genuine engagement, and none of these platforms addressed the practical needs that newcomers manage alongside social connection. User research confirmed these issues affected other first-time expats.

Tribe addresses both social and practical newcomer needs through interest-based activities and resource guidance. The app facilitates relationship building through shared experiences—language exchanges, hiking groups, professional workshops—while providing contextual guidance for navigating new environments. The platform integrates community building with practical support, eliminating the need for multiple disconnected tools.